Bernstein Research noted Mahindra & Mahindra Limited, which is expanding its electric vehicle range, as a company positioned to benefit as India's $800 million scheme to build 6,000 tonnes per year of sintered NdFeB magnet capacity develops the domestic supply chain.

Mahindra & Mahindra Limited sold more than 1.26 lakh units of the Thar franchise in FY26, with five-door Thar Roxx sales rising 111.8% to 81,746 units from 38,590 units in FY25 while three-door Thar sales fell 3.7% to 44,515 units from 46,244 units, according to SIAM data cited in the article. During April-July FY27, Thar Roxx sold 25,079 units and the three-door Thar sold 17,394 units, far ahead of rivals. The article attributes the performance to reduced compromises on price, rear-door access and boot space that widened family usability.

Mahindra & Mahindra Limited plans to intensify exports with its newly unveiled pickup, to be sold as Mahindra Scorpio Lifestyler in India from April 2027 and as Mahindra Lifestyler globally, targeting South Africa, Australia, the Middle East, Latin America and potentially ASEAN markets, Executive Director & CEO Rajesh Jejurikar told PTI. The company reported automotive exports rose 18.2% to 41,030 vehicles in 2025-26 and electric four-wheeler sales jumped to 57,472 units from 14,183, with EV penetration rising to 12% of SUV volume.

Mahindra & Mahindra Limited increased prices of its sport utility vehicles by 2.7% and commercial vehicles by 2% on average with effect from July 10 citing higher commodity costs, as disclosed in the Tata Motors Passenger Vehicles price hike announcement.

Mahindra & Mahindra Limited retained its mid-to-high-teens SUV growth forecast, with Executive Director Rajesh Jejurikar saying the outlook is unchanged. The company said its XEV 9S and XUV 7XO have reasonably long waiting periods while supply shortages constrained June-quarter production, and it will balance further pricing between cost recovery and protecting demand.

Jefferies noted that Mahindra & Mahindra Limited was part of the passenger vehicle segment where combined volumes grew 25% year-on-year in the June quarter but EBIT fell 15% year-on-year due to competitive intensity, discounting and limited cost pass-through, contributing to a 6% cut in consensus FY27 EPS estimates for four-wheeler makers.

Mahindra & Mahindra is among the manufacturers affected by the Commission for Air Quality Management order dated August 19 that will bar new petrol, diesel and CNG N1 vehicles up to 3.5 tonnes in Delhi from January 1, 2027 and non-electric N2 vehicles of 3.5-7.5 tonnes from January 1, 2028, with phased extension to NCR districts. The Commission noted Mahindra & Mahindra has electric N1 offerings, while nine manufacturers currently offer 20 electric N1 models.

Nomura said it continues to prefer Mahindra & Mahindra Limited among four-wheeler OEMs while maintaining its view on Maruti Suzuki India Limited, citing upside risks from 8th Pay Commission demand in FY28F and cooling commodity prices and downside risks from cost pass-through and market-share loss.

Kotak Institutional Equities named Mahindra & Mahindra Limited as one of its top selective picks in India's auto sector, saying demand trends should remain steady in the near term even as commodity headwinds persist and 1QFY27 OEM margins compressed.

Mahindra & Mahindra Limited was retained in Bernstein's India model portfolio in autos as Bernstein cited good Q1-FY27 numbers and expectations to do better even if overall demand is expected to be slow.

Mahindra & Mahindra Limited held negotiations with Skoda Auto Volkswagen India for a potential joint venture that fell through, according to the article. Skoda Auto CEO Klaus Zellmer said the maker of the Kylaq revived discussions with JSW Group last year after the talks with Mahindra & Mahindra Limited failed.