PVR INOX Limited has proposed to the Competition Commission of India to abolish Virtual Print Fee and replace it with either a fixed per-show Exhibition Service Charge or a Revised Revenue Share formula, but film producers say the alternatives offer no cost relief and keep exhibitors compensated.

PVR Inox rose 6 per cent to Rs 1,409.45 on expectations of strong September 2026 quarter earnings, with ICICI Securities estimating 31 per cent occupancy and an 18.5 per cent adjusted EBITDA margin, up 163 bps year-on-year.