Eternal Limited was the subject of a block deal on October 15 in which BofA Securities Europe SA purchased 53.37 lakh shares, or 0.05% of paid-up equity, from Goldman Sachs Bank Europe SE ODI for Rs 168.67 crore at Rs 316 apiece.

Eternal Limited is expanding rapidly in quick commerce, with Bonanza research analyst Prathamesh Kadival saying its performance is impacted more by competition and execution than consumption growth alone amid rising small-town order volumes, thin margins and high warehousing and delivery costs.

Eternal Limited's quick-commerce platform Blinkit has expanded its Gourmet Store as Blinkit, Zepto and Instamart move beyond everyday essentials into premium and impulse categories, with quick commerce accounting for 60-75% of online sales for several major FMCG companies in FY26 and beauty sales across the three platforms approaching $1 billion annualised.

Eternal Limited's Blinkit is among the quick-commerce platforms targeted as the Food Safety and Standards Authority of India prepares tighter e-commerce rules requiring manufacturing and expiry dates, batch numbers, accountability for misleading claims, and stricter checks on dark stores and dark kitchens. FSSAI said Eternal's Blinkit has already faced regulatory action for violations including misbranding and licensing issues.

Eternal Limited received a Buy rating with a target price of Rs 390 from Joindre Capital Services Limited, implying 22.1% upside based on SOTP valuation, driven by continued quick-commerce growth, improving customer retention, better operating efficiency and higher Blinkit margin guidance.

Eternal Limited earned through Zomato and Blinkit for 31 lakh delivery partners in FY26, up 57% year-on-year, according to founder Deepinder Goyal. Goyal said including employees, warehouse workers and their families, Eternal directly supports well over 1% of Indians, with an ambition to reach 5% by 2030.