Eternal's net order value jumped 95% year-on-year to 14,386 crore, and it has maintained a lead over Swiggy due to superior scale and execution in its quick-commerce business. Brokerages remain largely positive, with 31 buy recommendations and a target price of 370 from Emkay Global, reflecting confidence in its growth potential.

Anand Rathi has reiterated its Buy rating on Eternal with a target price of Rs 400, indicating an upside potential of over 43% from the stock's previous closing price.

Elara Capital's Karan Taurani expects Eternal to maintain its market share despite intense competition in the quick commerce sector.

Eternal Ltd is part of the group challenging the Karnataka Platform-Based Gig Workers Social Security and Welfare Act, 2025 in the Karnataka High Court, arguing that the Act is unconstitutional and inconsistent with Central laws.

Eternal has experienced a 28% decline from its all-time high in October, attributed to increased competition from Amazon and Flipkart in the rapid delivery market, leading to a selloff of over $15 billion for the company.