Force Motors Ltd.
Sector: Automobile and Auto Components
Industry Group: Automobiles
Industry: Passenger Cars & Utility Vehicles
17,623.00-147.0 (-0.83%)
24 Aug, 2:59 PM
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Moneycontrol
What makes a lifestyle vehicle? Why India's market remains niche beyond the Mahindra Thar
Force Motors Limited sold 522 units of the Gurkha lifestyle SUV in FY26 and 327 units during April-July FY27, according to SIAM data cited in the article, trailing the Mahindra Thar franchise which sold over 1.26 lakh units in FY26. The article places the Gurkha within a niche lifestyle segment that has not benefited from the broader SUV boom, where SUV volumes rose to 26.70 lakh units in FY26 from 23.70 lakh units in FY25.
24th Aug '26 2:44 am
Read full article on moneycontrol.com