Indigo Paints Ltd said it will prioritize top-line growth over near-term margins, targeting more than 25% annual revenue growth if the industry grows 13-14% by outpacing the industry by at least 10 percentage points from its about 3% decorative paints share. Managing director Hemant Jalan told Mint the company will accept 1-2% gross margin swings as it raises trade and influencer spending; gross margin was 44.6% in April-June FY27 versus 41.5% industry average. The company cut advertising to 4.3% of revenue from 6.8% a year earlier but expects full-year spend to exceed last year, is expanding into wood coatings and waterproofing after raising its stake in Apple Chemie India Private Limited to 62% from 51%, and plans succession with a chief executive appointment in 12-18 months.